SEA SHEPHERD – Defending – Conserving – Protecting our oceans
logo | branding | merchandise | vector artwork
The brief was to design a range of merchandise for the marine conservation charity – Sea Shepherd. Their pirate style logo – a skull and crossbones incorporating whale and dolphin images – is much loved by the society’s followers and volunteers. Our brief was to create designs sympathetic to the logo that would boost sales of their T-shirts, hoodies and accessories.
We achieved massively improved sales by creating dynamic, grunge inspired designs and introducing colour, whilst predominantly keeping the signature, dramatic black backdrop.
We sourced organic cotton garments and printed all designs using eco-friendly inks on a new range of fashionable T-shirts and hoodies. We also produced many other items of merchandise including board shorts, rucksacks, beanies and water bottles.
Sales increased 600% in18 months! This led to us being commissioned to design and produce merchandise for many other marine conservation charities including The Galapagos Preservation Society, Project Aware, Pelican Rescue Society, British Divers Marine Life Rescue, and the League Against Cruel Sports.